Why does this website look so much like a webshop?
Because this website it is based on one. We asked ourselves; why are there so many web shops around where one can compare specifications, check prices and selection options while most of the B2B market still seems to be happening behind closed curtains? We had no idea, so we started work on a great open source content management system (Drupal) and a very flexible web shop solution (Ubercart) to make the business quotation shop we would want to use.
Don't worry though; in the end, even after the "checkout" process in the shop, you will only end up with an offer.